Step 1: get the fish into the bucket
Let's talk about building an audience.
Audience growth and cultivation is a lot like farming fish.
What a productive pair!
This is your team, trying to figure out lead gen.
Very productive
This is the client you haven't met yet.
The closer
You can't close if you don't know.
Leads are good. They lead to business.
Let's do some business.
Where are the leads?
Honestly, probably on a couch in La Jolla or a kitchen table in Buckhead. Let's go find them.
Make a friend
Find the leads, lead them in, make them like you.